dmg events Middle East, Asia & Africa has launched The Hotel Show Africa 2017, billed as the first geo-adapted hospitality event in Africa.
The Hotel Show Africa 2017 will take place from 25-27 June at South Africa’s Gallagher Convention Centre in Johannesburg and is the first geo-adapted event from the dmg hospitality portfolio to launch in Africa.
The launch coincides with a surge in tourist numbers across the continent that is expected to attract 85 million people a year by 2020.
The new event is adapted for the African market and based on the company’s The Hotel Show Dubai. It will bring together national and international exhibitors to showcase hospitality products for restaurants, cafes, bars and hotels, through to food and beverage service outlets.
“Africa offers huge opportunities for hospitality providers on a continent forecast to enjoy some of the highest economic growth rates in the world,” said Christine Davidson (pictured), vice president, dmg ems Africa.
“The Hotel Show Africa 2017 is a direct recognition of the sector’s growth. South Africa is the right place for this show, offering a gateway to the African market, in a country that is undergoing a strong hospitality boom with millions of dollars’ investment and a government-backed recognition of the economic benefits from tourism.” Davidson added.
The launch of the geo-cloned hospitality event in Africa is the latest in a series of strategic moves by dmg events as it expands its business into key markets on the continent. Other African ventures include upcoming inaugural editions of The Big 5 East Africa, INDEX North Africa and The Big 5 Construct North Africa.
