Brand experience agency FreemanXP has been appointed to design, build and manage the experiential stand for Electronics For Imaging (EFI) at drupa 2016 , in Germany.
The event, which takes place in Dusseldorf 31 May-10 June 2016 has been called the Olympics of the printing industry. FreemanXP has also been asked by the event organisers to curate the education programme.
Frank Tueckmantel, vice-president of corporate marketing at EFI said: “We are looking forward to working with FreemanXP and seeing their creative vision coming to life at drupa, our most significant event of the year.”
Claudia Stephenson, VP business development, FreemanXP in EMEA, added: “We’re thrilled to have been selected by EFI for this important event. Our team is passionate about the creative solution we have designed – one that we believe will truly showcase EFI’s leadership position in this fast-moving, innovative industry.”
FreemanXP won the bid in 2015 after proposing a brand experience that will allow EFI to celebrate its story of industry-leading printing solutions. The agency is responsible for the delivery of all brand event elements, including the design and build of the stand, content development, and all event management and associated event logistics.
FreemanXP will also curate an education programme at drupa 16 designed to enhance the delegate experience.
The drupa cube programme will offer content around the theme of Touch the Future, according to drupa director Sabine Geldermann. “The cube programme has been developed from research around our visitors’ needs and their business priorities. Working with our agency partner FreemanXP, we’ve planned a high quality, free of charge programme that complements perfectly what’s on show at drupa. We will give delegates the chance to hear from leaders from the world’s of design, creativity and technology, giving them a glimpse into the future of printing, innovation and new age communications.”
“The future of printing is moving at such speed, and what we are now witnessing is a renaissance in the print industry,” added Jordan Waid, VP Brand Experience, FreemanXP in EMEA. “Just as Gutenberg revolutionised communications by intersecting the spoken word with print, we are seeing new crossroads that are spawning unimaginable results in every sector. Be it personalisation of printed products, ‘fabbing’ or even human organ printing, drupa is a showcase for how we ‘Touch the Future’ of print.”
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