Reed Exhibitions has signed a global partnership deal with event marketing company Feathr to help monestise more than 100 events.
Feathr is already used at Reed events including Comic Con New York, which delivered millions of digital impressions for sponsors including T-Mobile and Sotheby’s.
“Feathr is the first digital marketing platform truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions. “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.”
“Reed has been a great partner and we are excited for the opportunity to continue driving growth for their events,” said Aleksander Levental, co-founder and CEO at Feathr. “They are true industry leaders, and organisers large and small can learn from the trail they are blazing.”
The partnership will cover eleven business units across five continents, including Reed’s portfolio in France, Germany, China, India, Australia and Brazil.
