Kodak has hired global brand experience agency Jack Morton to create its presence at Drupa 2016.
Drupa, a trade show for print and cross media solutions, will take place between 31 May - 10 June 2016 in Düsseldorf, Germany.
Jack Morton will develop a new creative concept for Kodak’s brand experiences, which will be applied across its trade show marketing calendar. The first experience will be Kodak’s CES stand in January which will be followed by Drupa in May 2016.
Danielle Atkins, director, Brand Identity, Kodak said: “Drupa is one of the most important trade shows in our industry’s calendar, so I am delighted to have Jack Morton’s expertise to develop and deliver this key experience for our brand. The agency created a fantastic concept that beautifully reflects Kodak’s USP and we are excited to roll it out throughout all our trade show activity in 2016.”
Julian Pullan, vice chairman and president, international, Jack Morton Worldwide added: “We’re thrilled to have the opportunity to bring Kodak’s positioning to life across its trade show activities. It’s a brand that embraces creativity, enabling us to develop an exciting concept that is truly extraordinary.”
