Organiser Thebe Reed Exhibitions has expanded its portfolio of events with the acquisition of premier automation industry event in Southern Africa, Africa Automation Fair.
The 2015 edition held in May, attracted more than 4,000 industry visitors from within South Africa and across the sub-Saharan region, and 82 exhibiting companies from across the automation industry.
“Africa Automation Fair has established itself as the industry’s leading event with an unparalleled reputation for delivering quality and innovation,” said Carol Weaving, Thebe Reed Exhibitions MD.
“We are delighted to be welcoming event founder Hanli Kritzinger to the Thebe Reed Exhibitions team and look forward to taking the event to even greater heights.”
Kritzinger, founder of Africa Automation Fair said: “I have always admired the success of Thebe Reed Exhibitions and have a strong relationship with the team. We will be able to take advantage of Thebe Reed Exhibitions’ established resources and global experience that will undoubtedly help to ensure we continue to surpass market expectations in delivering a show of exceptional quality.”
Richard Mortimore, chief executive officer, Reed Exhibitions UK and director, Thebe Reed Exhibitions, said the acquisition is an important step for Thebe Reed Exhibitions.
“Partnering with Thebe in 2013 allowed us to combine their success in the region with Reed’s global brands and extensive sales networks, and it is events like Africa Automation Fair which give us great confidence for the future of the exhibitions industry in Africa,” Mortimore added.
The next edition of Africa Automation Fair will take place at the Ticketpro Dome in Johannesburg, South Africa, on 13-15 June 2017.
