AUSTRALIA - A three-year joint initiative to increase the number and size of international association conventions being held in Australia is being launched.
The Team Australian Associations Project was unveiled at Reed Travel Exhibitions’ meetings industry event for the Asia-Pacific region, AIME, by joint chairs of the project committee, the CEO of the Canberra Convention Bureau, Robyn Hendry, and the head of Business Events Australia, Joyce DiMascio.
"Almost AU$2m is being invested over three years by the project partners to raise global awareness of what Australia has to offer as a business events destination," says DiMascio. "A targeted strategy will be developed and delivered under the Business Events Australia brand, with a focus on developing new business in emerging Asia-Pacific markets."
Hendry adds the International Congress and Convention Association (ICCA) data values the global association events market in excess of AU$12bn, with around 7,500 meetings held each year.
"Now, for the first time, we will have a united brand through which we can also support local bids for major events and undertake delegate boosting activities once events are secured," she says.
