Turkey – Italy’s Bologna Fiera has formed a partnership with a company based in Istanbul to develop a Turkish beauty fair.
Bologna Fiera, which organises the international Cosmoprof beauty events, and Turkish organiser Ipekyolu have formed a new partnership, brokered by Mayfield Media, to raise the profile of BeautyEurasia 2010 Istanbul.
This year the event attracted more than 340 exhibitors from 40 countries and around 20,000 visitors. Cosmoprof will be in charge of international marketing and sales for the show, which next runs at the Tuyap Congress and Exhibition Centre in Istanbul on 17-19 June 2010.
Mayfield Media MD Steve Monnington called the deal “a significant milestone” for the Turkish Exhibition sector. “We have been working in Istanbul for some time and it is clear that the sector has all of the necessary attributes for internationalisation,” he said, adding that he expects to see further international strategic developments in this market next year.
Last month UBM Asia partnered with Rotaforte Fair Company to jointly promote the Istanbul Jewellery Show. The agreement will cover the two 2010 editions of the show taking place on 13-17 March and 14-17 October, as well as future events.
