UK - Glasgow’s Scottish Exhibition and Conference Centre is freezing its rates to encourage European visitors to take advantage of the weaker pound.
The SECC is holding rates for European business so they can continue to capitalise on favourable exchange rates, from initial enquiry through to contract. The venue hopes that this will enable Euro organisers to capitalise on the fluctuations within the currency markets.
“Previously some buyers have been put off by the strong pound; however the current environment presents the perfect opportunity for continental businesses to choose Glasgow,” says sales director at the SECC, Ben Goedegebuure. “There has never been a better time for European businesses to come to the UK and Glasgow.”
“There is more affinity for continental business events that choose Glasgow and a wealth of potential delegates to tap into within the local, regional and national community,” adds Glasgow City Marketing Bureau’s chief executive Scott Taylor.
