Turkey – UBM Asia has partnered with Rotaforte Fair Company to jointly promote the Istanbul Jewellery Show. The agreement, brokered by Mayfield Media, will cover the two 2010 editions of the show taking place on 13-17 March and 14-17 October, as well as future events.
Both parties are currently exploring ways to formalise their relationship into a joint venture in which UBM Asia has a majority shareholding.
UBM Asia has a track record of organising and marketing international jewellery exhibitions in Hong Kong, China, India and Japan, and is the organiser behind one of the largest jewellery exhibitions in the world; the September Hong Kong Jewellery and Gem Fair.
It also publishes magazines and operates websites for the world’s jewellery industry, a global network it claims will help boost its marketing of the new Istanbul Jewellery Show.
“By entering a new market and creating a partnership between a well-known international brand and a well-known Turkish brand, UBM has created a low-risk way of extending their global reach,” says Mayfield Media MD, Steve Monnington.
