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DMG World Media

UK - DMG World Media has confirmed that consumer based markets are no longer part of its strategy, following news that its Ideal Homes Show is up for sale.

The 101 year old Ideal Home Show has suffered flailing visitor numbers in recent years prompting it to change its regular format from 25 days to 17.

DMG’s Mia Eng says: “We have been shifting focus over the last 18 months from consumer-based businesses to trade markets including both business-to-business and business-to-retail.

“As a result, we have been looking, and finding, buyers for our consumer businesses. We have begun looking for a buyer for the Ideal Home Show and will work towards the same objective as we have in the past, finding a buyer who will continue to invest in the show to deliver a consumer show that serves specific consumer interests.”

The company has already sold its sport and leisure portfolio. Former group show director Damian Norman led a management buyout of the portfolio, in a deal brokered by Mayfield Media Strategies, which comprises The Vitality Show, The Ordnance Survey Outdoors Show, The Metro Ski and Snowboard Show, Metrosnow.co.uk and The Daily Mail Ski and Snowboard magazine, to VOS Media.