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Advanstar Communications’ has launched Brand Licensing Central

Europe - Advanstar Communications’ has launched Brand Licensing Central and Eastern Europe, in response to “demand from the licensing industry”.

The sister event of Brand Licensing held at London Olympia, is to take place at the VAM Design Centre in Budapest, Hungary between 8 and 9 March 2010.

Licensors, Agents and support companies will exhibit, while licensees, retailers, marketers and sales promotion professionals will attend the inaugural event.

"The industry has started to look for new markets, new consumers and new opportunities and they have found all three in central and Eastern Europe,” says event director Jessica Blue.

“The region has more than 400 million potential licensing consumers and is currently experiencing an economic growth rate double that of Western Europe.

“Retailers are becoming more aware of licensing as a potential profit centre and consumers are embracing licensing properties and are keen to purchase associated merchandise.”